Routine Tragedy

Not too far from where I live, and not too far from the courthouse in which I sit, there was a road accident today. Early reports speak of at least three people killed, and a dozen or so injured. Many families will either be in mourning or sitting at their loved ones' bedsides tonight, and my sympathy goes out to them.
Tomorrow's national papers are unlikely to mention this tragedy, or, if they do, it will be a few lines down-column on page 27.
I am routinely accused, on this blog and in my everyday life, of being indifferent to victims of one crime or another. How much more callous though is society's indifference to the 3,500 or so people who die on the roads each year? There has been more indignation on this blog's comments about shoplifters in the last week than about dead road users in the last year.
Sense of proportion anyone?